Lubricant on the Railroad
Posted on July 24, 2008 by Alec
Filed Under
Marketing, Lubrication Beyond the Bedroom |
Leave a Comment
I came across an article this morning about commuter rail in Long Island. One of the first things the author does is complain about is the presence of a K-Y ad on the train. As someone who has a lifetime of familiarity with the many frustrations of commuter railroads, to single out a personal lubricant advertisement as what you have to complain about is almost impossible to fathom. However, perhaps some understanding can be gleaned when you read her uncomfortable description of another ad for the “Bodies” exhibit. Perhaps the conclusion should be: uncomfortable with the body=uncomfortable with personal lubricant.
Boy Butter Breaks Barriers–Follow Up
Posted on July 8, 2008 by Alec
Filed Under
Marketing, Use, In case you missed it, etymology, Marketplace |
Leave a Comment
Now that the Boy Butter commercial has hit the airwaves, the reactions are starting to come in. Defamer had this to say. While I’m following up, though, I thought it was worth mentioning that while the ad is clearly targetted at a gay male audience, it doesn’t exlicitly specify that it has aplications for men only. I point this out both to be a stickler and because I have read testimonials from women who say that Boy Butter is their lubricant of choice.
On the other hand, it’s hard to get around the fact that it does have “Boy” right in the product name.
keep looking »