Lubricant Novices
Posted on July 9, 2008 by Alec
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Use |
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I’ve written about t.v. commercials a lot lately, so I thought it quite a coincidence when I was watching television with some friends and K-Y’s Yours + Mine commercial came on (a commercial I’ve never actually seen outside of the internet). The commercial sparked a conversation that made me realize just how uninformed people are about lubricants. Granted Yours + Mine is relatively high concept, but I realized the friends I was watching the commercial with not only didn’t understand the nuances of the product, they didn’t seem to even grasp the fact that lubricant has sexual enhancement applications that go beyond just lubricating the process. Clearly, I thought, this is a shame and people are being needless deprived. This then lead to the further epiphany that many of people out there who are informed about personal lubricants many uses may well have partners who are not.
So the moral of the story is: don’t dispair. Just because your partner doesn’t experiment with some of the lubricants that interests you, doesn’t necessarily mean he or she doesn’t like them. It might just mean your partner doesn’t even know they exist.
Boy Butter Breaks Barriers–Follow Up
Posted on July 8, 2008 by Alec
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Marketing, Use, In case you missed it, etymology, Marketplace |
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Now that the Boy Butter commercial has hit the airwaves, the reactions are starting to come in. Defamer had this to say. While I’m following up, though, I thought it was worth mentioning that while the ad is clearly targetted at a gay male audience, it doesn’t exlicitly specify that it has aplications for men only. I point this out both to be a stickler and because I have read testimonials from women who say that Boy Butter is their lubricant of choice.
On the other hand, it’s hard to get around the fact that it does have “Boy” right in the product name.
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