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More thoughts on K-Y

Posted on July 10, 2008 by Alec Filed Under Marketplace | Leave a Comment

As a follow up on K-Y’s Yours+Mine, I thought it worth pointing out that Yours+Mine currently tops drugstore.com best sellers list while also being one of the lowest rated lubricants on the entire site!

This glaring contradiction seems typical of K-Y, though. This company is so consistnently creative in its marketing and product innovation, but often seems to come up with a product that falls short of fully satisfying.

Lubricant Novices

Posted on July 9, 2008 by Alec Filed Under Use | Leave a Comment

I’ve written about t.v. commercials a lot lately, so I thought it quite a coincidence when I was watching television with some friends and K-Y’s Yours + Mine commercial came on (a commercial I’ve never actually seen outside of the internet). The commercial sparked a conversation that made me realize just how uninformed people are about lubricants. Granted Yours + Mine is relatively high concept, but I realized the friends I was watching the commercial with not only didn’t understand the nuances of the product, they didn’t seem to even grasp the fact that lubricant has sexual enhancement applications that go beyond just lubricating the process. Clearly, I thought, this is a shame and people are being needless deprived. This then lead to the further epiphany that many of people out there who are informed about personal lubricants many uses may well have partners who are not.

So the moral of the story is: don’t dispair. Just because your partner doesn’t experiment with some of the lubricants that interests you, doesn’t necessarily mean he or she doesn’t like them. It might just mean your partner doesn’t even know they exist.

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